Senior Show Branding and Exhibit Experience, Spring 2017
The DAAPWorks senior show exhibits the capstone and thesis projects of all the college’s graduating students. In addition to the DAAPWorks brand commissioned from external firms, the Graphic Communication Design major, or GRCD, creates its own brand to help unite the body of graphic design work exhibited throughout the DAAPWorks show. I collaborated with other classmates to produce two major aspects of the brand’s development: the brand concept and pitch animation, then the show's experience design.
“Intertwined: Our winding paths come together to make something beautiful”
Our team crafted a story and visual language that spoke honestly to our classmates and communicated our experience to visitors of the show. Each of our classmates has a different perspective as a designer, even when given the same parameters and rules. Visually communicating this through intertwining pathways and infusing them into a logo was the approach our team settled on. This concept was chosen from among 12 pitches.
My comfort with experiential branding placed me on the EGD branding committee. Working alongside different teams, we crafted our designs to provide wayfinding and room identification as well as fun photo opportunities and personal stories for our classmates and guests throughout the week-long exhibit.